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dare to put the

if

into

different

DISRUPTIVE BRANDING

What is creativity?

It is the courage to start on a blank page.

KONTRA is a group of people devoted to creating the most engaging brands and delivering real growth through marketing strategies and brand experience. We are folks with skills ranging from strategic planning and brand development through design and animation to psychology and behavioural economy.

The latter is a key to our analysis which we consider as rudimental for strategy and creativity to follow. Anytime we are working on a project for a client, we start with a blank page and ask: what if?

Is that cool for you? Then proceed. If not, better find yourself a regular brand studio. We are a bit different and we like to urge our clients to become so.

WHAT WE DO

BRAND DESIGN

Building brands from scratch

MARKETING STRATEGY

SUSTAINABLE GROWTH HACKING

CONTENT PLAN

Engage your audience

TEAM MENTORING & MARKETING PROCUREMENT

PULSAR AUDIENCE INSIGHTS WORKSHOP

BRAND PERSONALITY WORKSHOP

BRAND COACHING

12 months intensive marketing programme

DIY BRAND TUTORIAL

Get your brand done in 3 days seminar

 

KONTRA PEOPLE

 

Adam Ondráček

brand developer

Adam worked for ten years in advertising and creative agencies. After working on campaigns for brands such as Mastercard, ING, Benzina, ČSOB, Foxconn, Pilsner Urquell, or Mondeléz, he decided to build brands from the beginning and improve the strategies of those that exist.

He is the founder of the Kontra Brand Studio, graduated in Journalism and then Marketing Communication at Charles University. He acts as a mentor in the programs of Czech Invest and the European Space Agency Business Incubator.

Markéta Steinert

designer

Marketa graduated from the Academy of Arts, Architecture and Design in Prague and specializes in visual systems and identity.

Among other projects, she is the author of the logo of the National Stud at Kladruby nad Labem, the identity of Prague Quadriennale, the conception of the orientation system of the Prague metro or the identity of the Film School in Uherské Hradiště.

Vít Škop

creator

Vit is a visual designer. He focuses on interconnecting the artistic world with the commercial. He graduated from the Academy of Arts, Architecture and Design in Prague.

He worked in London for Blackberry and studied in New York at the studio Pentagram and R/GA agency.

He is the author of visual systems for the international music festival Dvořákova Praha, the city of Pilsen and he is also the creator of the Czech Innovation Expo and Prague Histories.

Nikola Frollová

psychologist

Nikola graduated in Psychology at the Charles University in Prague and currently is an internal PhD candidate at VŠE.

Her passion is in social psychology and psychological counselling. In practice, she helps to deliver the visions of creative people to the management of our clients. She is delighted to be able to bring scientific knowledge to practice.

Lenka Homolková

behavioral sciences researcher

Lenka is a marketing specialist and activist. She is a graduate of Marketing Communication and PR at Charles University, she also studied Media and Communication at the British Loughborough University and Neuropsychology and Behavioural Sciences at Utrecht University in the Netherlands.

At present, she represents us in Utrecht, where she focuses on marketing, psychology, behavioural economics, and social responsibility.

Kristina Kratochvílová

project manager & researcher

Kristina is a specialist in project management, events and she is passionate copywriter. She is a graduate of Marketing Communication and PR at Charles University and Events and Experience Management at British Goldsmiths University.

At KONTRA, she is responsible for client relations, project management and researches.

Projects

SLOWATCHES

Brand & product design case study

MOSAIC HOUSE

Marketing strategy & brand experience

ROYAL STUD KLADRUBY

Visual identity

 

We have also worked for:

…and some of our appearances:

THOUGHTS

Don't miss nay of our news, articles, events or podcast. Subscribe to the newsletter:

 
 

Listen to our last podcast:

 

…or dive in our analysis and articles:

Upcoming events

Every last Thursday each month we meet with our clients, colleagues and friends to discuss new marketing opportunities in many fields.

For now, the events are held in czech. See upcoming topic:

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MEETUP #3: VIZUÁLNÍ SMOG

A REKLAMA

30.5.2019 18:00 @ Café Lajka, Prague

Our Office

Right now, we are scattered amongst Prague, Utrecht and New York, mostly in coworking places.

However, starting in July, you will find us in DRN WeWork offices.

Address:

Národní třída 135/14, Prague 1
Postal Code: 110 00

Czech Republic

 

Contact Us

For any business or cooperation inquiries, please contact:

Adam Ondráček

adam@wearekontra.com

+420 732 957 387

or stop by on one of our regular Prague events.