FAQs

1. What is KONTRA?
KONTRA is a disruptive creative studio that helps brands break conventions, innovate their identity, and communicate with impact. We combine strategy, design, and storytelling to create memorable experiences that move people and markets.

2. Who do you work with?
We collaborate with ambitious startups, scale-ups, corporates, and public-sector clients who want to challenge norms and stand out. Whether it’s rebranding, launching a new product, or designing a full marketing ecosystem, we adapt to the client’s size and ambition.

3. What services do you provide?

  • Brand Strategy & Identity: Logos, visual systems, tone of voice, brand books

  • Marketing & Campaigns: Multi-channel marketing, storytelling, experiential campaigns

  • Digital & Design: Web design, UX/UI, interactive experiences, creative content

  • Innovation & Consulting: Workshops, creative audits, positioning, and transformation consulting

4. How is KONTRA different from other agencies?
We don’t just deliver creative assets—we challenge assumptions, disrupt categories, and embed strategic thinking into every design. Our work is a mix of bold ideas, data-driven insights, and real-world feasibility.

5. What is your approach to a new project?
We start by understanding your audience, goals, and ecosystem. Then we define the strategic narrative, design disruptive concepts, and iterate in close collaboration until the solution is not only visually stunning but also strategically effective.

6. Can KONTRA handle both B2B and B2C projects?
Absolutely. We tailor our approach to the audience, whether it’s complex B2B journeys or emotionally-driven B2C experiences. The principle is always the same: cut through the noise with clarity and creativity.

7. How long does a typical project take?
Project timelines vary depending on scope. Small branding or campaign projects can take a few weeks, while full-scale brand transformations or multi-channel campaigns may take several months. We provide a clear roadmap during the proposal stage.

8. What is your pricing model?
We offer project-based fees, retainer models, or hybrid approaches, depending on the client and project. Every proposal is tailored to ensure maximum value and ROI.

9. How can I start working with KONTRA?
Reach out via our website, email, or LinkedIn. We usually start with a discovery session to understand your challenge and outline possible solutions. From there, we define the scope, timeline, and investment.

10. Do you only work in Prague / Czechia?
While our studio is based in Prague, our projects span globally. Remote collaboration and international campaigns are part of our workflow, so geography is never a limitation.

11. How do you ensure projects remain innovative?
We embed research, trend analysis, and disruptive thinking in every stage. Our team constantly experiments, draws inspiration across industries, and challenges traditional norms to deliver work that stands out.

12. Can KONTRA help with ongoing marketing support?
Yes. Beyond one-off projects, we can provide ongoing creative and strategic support, content production, campaign management, and consulting to ensure your brand stays relevant and consistent.

13. Do you collaborate with other agencies or specialists?
Yes. We frequently partner with tech experts, media agencies, and specialized consultants to ensure your project benefits from the best expertise, while maintaining KONTRA’s disruptive and strategic edge.

14. What makes a project successful at KONTRA?
Success is a combination of measurable impact, originality, and brand alignment. If the work challenges conventions, resonates with the audience, and drives results, we consider it a success.

Clients & Track Record

15. Who have you worked with? Where can I see your portfolio?
Our members have delivered brand, campaign, product and event work for names like Yves Saint Laurent, Kofola, Metaxa, Tchibo, Pilsner Urquell, Metaxa, Mastercard and Microsoft HoloLens, European Climate Foundation, plus regional brands such as Deratera, RockEmpire, Institut Puls, Marting Ninja, Česká filharmonie, Orbit, Rethink Architecture, ČVUT, Broumov 2028—and more in our showreel / portfolio. Ask us for case studies that match your industry.

Pricing & Scopes

17. What’s your pricing model?
We scope projects by deliverables and effort, using an average manday of 10,200 CZK + VAT as our planning baseline. Fixed-fee proposals are built from that baseline so you always know the total before we start. Brandbook KONTRA disruptive stu…

18. What are typical price ranges by service?
Below are indicative ranges based on common scopes. Final quotes depend on complexity, deliverables, and timeline. (All + VAT)

  • Brand strategy (discovery, positioning, narrative): 100 000 - 200 000 CZK

  • Visual identity (logo, system, brand book): 120 000 –180 000 CZK.

  • Website/UI design (design, texts, content, service sync, e-shop): 100,000 – 255 000 CZK.

  • Video / motion (30–60s, concept → production): 50 000–160 000 CZK.

  • Marketing strategy (audit, research, margin analysis, marketing strategy, planning, mediaplan) 180 000 - 350 000 CZK

  • Workshops / sprints (per day): 15 000 - 30 000 CZK.

Why the ranges? Our philosophy prioritizes quality of outcomes and long-term value, so we size teams and timelines to the impact you’re aiming for.

CSR & Philosophy

19. What’s your CSR focus? Do you take on pro-bono or discounted projects?
Yes—part of our model is to let members of KONTRA invest a portion of their capacity into public-interest and charitable work, including climate-focused communications (#KONTRAclimatechange). If your project advances societal benefit (climate, education, communities), tell us—we reserve limited slots each quarter.

20. What’s your business philosophy?
We’re structured for sustainable creative excellence:

  • Members aim to be financially satisfied in ~60% of their time (pegged to ~2.5× local median), and to invest ~40% into what makes them—and their communities—better (learning, passion projects, or doing good).

  • We’re a collective of accountable freelancers (“members,” not employees). Delivery and ownership are personal.

  • We practice evidence-based marketing—opinions give way to data, research, and testing.

  • Our goal is long-term, meaningful partnerships, not short-term wins.

21. How do you choose CSR partners?
Priority goes to initiatives aligned with our climate and societal-impact lens, where design and communications can measurably move the needle. We evaluate clarity of problem, audience, and expected outcomes, then shape a right-sized engagement.