Team mentoring & marketing procurement
The advertising agency does not work for you, but always for themselves. In fact, each supplier does the same thing, but we can not say that it is wrong. However, there is one major danger.
If you are outsourcing marketing and advertising, you are primarily asking for a “human time”. As the business model of each advertising agency is based on its sale, the more you sell it, the more you earn on the margin. Advertising agencies margins are around 40-60% of the price per hour. It is not necessarily wrong, but it shows how much inefficiency the margin has to cover.
We are not trying to sell you our time, but our know-how. With ten years of experience from advertising agencies, we know when and what to outsource, how much the thing you need should cost and how to set quality and performance control.
What to expect
At the moment we give our client a brand strategy or a marketing strategy, the real struggle of executing it may come up. How to implement the strategy? That is why we have learned to be there for our client even at this moment. So, what we offer?
internal team positioning - headhunting
assembling a combined internal and external team - headhunting and establishing working relationships with freelancers
creating work processes and the circle of competencies for both internal and combined teams
setting both team and personal key performance indicators
supervising KPI's and personal development of individual team members through mentoring or training and career development recommendations
briefing on a marketing strategy or brand strategy
It does not mean, that we would look after your team forever. We will help you temporarily before we find the right manager together. The construction of a combined team, partly composed of internal employees and partly from a freelancers, is mostly appropriate for companies that are in dynamic growth. This period usually overcomes over time. When this stage is over, it makes sense to have a completely internal team or to almost completely outsource execution of marketing to an advertising agency.
We can help you with the selection of advertising, media and PR agencies. Whether it will be a specific recommendation or a tailor-made selection process that we will carry out for you.
We will help you to write the brief so accurate, that agencies will understand it both on the creative and business side.
All of us were once on the side of an agency. We know all the tricks in the book.
Do you need to put together a marketing team? Get in touch!
Some of the clients we helped to get their marketing running: