Content strategy is important for you in a moment in which you decide to enter the social media environment with your brand, while creating a new corporate website, if you want to enhance brand awareness in the target audience, or whether you want to attract a new (different) group of users or customers.
We will create a strategy for your social media, website, and PR. We will also build you a team of vendors, freelancers or employees. In the case of a larger company, we will recommend you the agency or consult the agency selection procedure.
Do you want to support your brand with meaningful content?
What are the components of a content strategy?
Current status analysis, goal analysis
Analysis of the target group
Target group model(s)
Determining channels (which social media, web, PR, etc.)
Identifying areas of interest
Focus group verification
Creation of the umbrella creative concept
Creating an editorial plan that respects all goals and umbrella concepts and applies recommended channels and areas of interest
Recommendations for content distribution (and/or creation of databases or leads)
Recommendations for edits of individual channels used, or briefs for creating them
Creation of content for all channels for 3 months
AND/OR mentoring team for 3 months
AND/OR team building and mentoring for 3 months
Three months of analytics of functioning of the content strategy
Revision of the content, its creation or distribution, redesigning the creative concept based on the analysis outputs
Any additional mentoring
Approximate time and price: From the analysis to the recommendation for editing the individual channels, count for about 6 to 8 days in a 3-6 week period. The remaining activities are always very dependent on the agreed scale.
Want to see who works on the content strategy?
Do you need a content strategy? Give us a call!
Some of the clients we had the honour to work for: